![]() ![]() It’s just transferred to a digital space.”įor example, rather than reusing the same coupon code, a bad actor may crack a coupon code by finding every possible coupon code for a single campaign. “These days, it’s less common to see someone creating fraudulent coupons. “When it comes to promo abuse, we’re seeing new and different vectors of attack,” explained Brady Harrison, senior data analyst for Kount. Loyalty discounts: Promo abusers may attempt to crack discount codes or use social engineering tactics to commit loyalty fraud to get more use out of one-time discounts.They may also crack referral codes for re-use. Referral bonuses: Promo abusers may send referral codes to fraudulent email addresses for referral discounts.Sign-up bonuses: Promo abusers may attempt to open new accounts using multiple email addresses or aliases to take advantage of first-time-use discounts.In particular, promo abuse affects three common promotional campaigns. ![]() After all, abusers often take advantage of policy loopholes and gaps in digital protections.Į-commerce retailers that use referral programs and sale-saving tactics like cart-abandonment coupons and apology discounts are most at risk for this type of fraud. Promo abuse is more often a form of intentional friendly fraud - it isn’t always criminal by law. Or they may abuse coupons and return policies to obtain goods for free. Bad actors may attempt to defraud a business by using promo codes and discounts multiple times. In promo abuse or discount fraud, a bad actor abuses a business’s promotional campaigns. Businesses, especially ones using subscription business models, that don’t prevent promo abuse can experience significant financial losses. Sign-up discounts and promotional offers - that free drink, first free download, or $5 voucher - have just as much value to a bad actor as cash and stolen credentials. Sometimes what’s at risk isn’t a big-ticket item. But anytime there is a transfer of value online via coupon, discount, or reward, there is also a fraud risk. ![]() Businesses depend on promotions and lead-generating campaigns to acquire new customers and keep loyal customers happy. ![]()
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